Audi

Audi is a German manufacturer of luxury cars, whose head office is in Ingolstadt in Germany. The company was founded on 25 April 1910 by August Horch.

Thereafter, August Horch founded Audi. He got the name for one of the largest car brands in the world today from his son, who was studying Latin and translated the family name into Latin. You see, translated from old German, Horch means ‘listen’, and ‘listen’ in Latin is ‘audi’.

In 1932, Audi merged with three other car brands, establishing the corporation Auto Union. The Audi logo with the four rings represents the 4 manufacturers, Audi, Horch, DKW and Wanderer. In 1977, all Auto Union cars were marketed under the Audi brand.

Audi’s slogan is ‘Vorsprung durch Technik’ (advancement through technology).

Today, Audi has more than 80,000 employees and manufactures more than 2,000,000 cars every year. Audi is manufactured in 11 different factories in 9 countries and supplies cars all over the world.

Today, Audi is part of the Volkswagen Group and, for several years, has participated in the 24-hour Le Mans race, winning several victories.

Audi and car models

In 2017, Audi is manufacturing the following models:

• Audi A1 – Audi A3 – Audi A4
• Audi A5 – Audi A6 – Audi A7
• Audi A8 – Audi Q1 – Audi Q2
• Audi Q3 – Audi Q5 – Audi Q7
• Audi TT – Audi R8 – Audi S3
• Audi S4 – Audi S5 – Audi S6
• Audi S7 – Audi S8 – Audi TTS
• Audi RS4 – Audi RS5 – Audi RS6
• Audi RS7 – Audi TT RS

Audi and motoring

Every year, Audi has been active in the motoring world. It started in the 1930s, under the former name of Audi, Auto Union. Over the last few years, Audi has been of great importance to the 24-hour Le Mans race, and is one of the car manufacturers that has won the French race most often.

Every year, Audi has been active in the motoring world. It started in the 1930s, under the former name of Audi, Auto Union. Over the last few years, Audi has been of great importance to the 24-hour Le Mans race, and is one of the car manufacturers that has won the French race most often.

Audi and football

Audi is a major sponsor of football. In Germany, Audi is closely associated with football clubs, such as FC Bayern Munich, Hamburger SV, Hertha Berlin and Borussia Mönchengladbach. Large clubs outside Germany, such as FC Barcelona, Chelsea, A.C. Milan and Ajax Amsterdam, benefit from being closely associated with this powerful German car brand.